{"id":606,"date":"2026-02-06T20:16:12","date_gmt":"2026-02-06T20:16:12","guid":{"rendered":"https:\/\/savvyscopemedia.co.ke\/?p=606"},"modified":"2026-02-11T18:10:10","modified_gmt":"2026-02-11T18:10:10","slug":"content-strategy-for-smes-on-a-budget","status":"publish","type":"post","link":"https:\/\/savvyscopemedia.co.ke\/index.php\/2026\/02\/06\/content-strategy-for-smes-on-a-budget\/","title":{"rendered":"Content Strategy for SMEs on a Budget"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\n\n\n \n \n Nonprofit Blog Post Hero | Editorial Design<\/title>\n <link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@300;400;500;600;700&family=Merriweather:wght@400;700;900&display=swap\" rel=\"stylesheet\">\n \n <style>\n \/* CSS Reset *\/\n * {\n margin: 0;\n padding: 0;\n box-sizing: border-box;\n }\n\n html, body {\n width: 100%;\n overflow-x: hidden;\n }\n\n body {\n font-family: 'Inter', sans-serif;\n line-height: 1.6;\n color: #07172d;\n background: #f8fafc;\n }\n\n \/* Hero Section *\/\n .blog-hero {\n position: relative;\n width: 100%;\n height: 80vh;\n min-height: 600px;\n max-height: 900px;\n overflow: hidden;\n display: flex;\n align-items: center;\n }\n\n \/* Background Image with Gradient Overlay *\/\n .hero-background {\n position: absolute;\n top: 0;\n left: 0;\n width: 100%;\n height: 100%;\n 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{\n display: inline-flex;\n align-items: center;\n justify-content: center;\n gap: 0.75rem;\n padding: 1rem 2.5rem;\n background-color: #ffffff;\n color: #07172d;\n font-family: 'Inter', sans-serif;\n font-size: 1rem;\n font-weight: 600;\n text-decoration: none;\n border-radius: 4px;\n transition: all 0.3s cubic-bezier(0.4, 0, 0.2, 1);\n border: 2px solid transparent;\n position: relative;\n overflow: hidden;\n }\n\n .hero-cta::before {\n content: '';\n position: absolute;\n top: 0;\n left: -100%;\n width: 100%;\n height: 100%;\n background: linear-gradient(90deg, transparent, rgba(3, 196, 161, 0.1), transparent);\n transition: left 0.7s ease;\n }\n\n .hero-cta:hover {\n background-color: #f8fafc;\n transform: translateY(-3px);\n box-shadow: 0 10px 25px rgba(0, 0, 0, 0.15);\n border-color: #03c4a1;\n }\n\n .hero-cta:hover::before {\n left: 100%;\n }\n\n .hero-cta:hover .cta-arrow {\n transform: translateX(5px);\n }\n\n \/* Arrow Icon *\/\n .cta-arrow {\n font-size: 1.1rem;\n 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<h1 id=\"hero-headline\" class=\"hero-headline\">\n Content Strategy for SMEs on a Budget\n <\/h1>\n \n <!-- Supporting Paragraph -->\n <p class=\"hero-description\">\n A strong content strategy for SMEs on a budget enables small and medium-sized businesses to build visibility, authority, and consistent growth without excessive marketing spend. This article explores practical, cost-effective approaches to content planning, SEO-driven execution, and performance optimization.\n <\/p>\n \n <!-- CTA Button -->\n <a href=\"#full-article\" class=\"hero-cta\">\n Read Full Report\n <span class=\"cta-arrow\">\u2192<\/span>\n <\/a>\n <\/div>\n <\/section>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81d1f21 e-flex e-con-boxed e-con e-parent\" data-id=\"81d1f21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e80b0e4 elementor-widget elementor-widget-html\" data-id=\"e80b0e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n <meta charset=\"UTF-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0, maximum-scale=1.5\">\n <title>Content Strategy for SMEs on a Budget \u00b7 Savvyscope<\/title>\n <!-- Merriweather 700 \/ Inter 300 400 500 \u2013 isolated style, no global leakage -->\n <link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:opsz,wght@14..32,300;14..32,400;14..32,500&family=Merriweather:wght@700&display=swap\" rel=\"stylesheet\">\n <style>\n \/* ------------------------------------------------------------------\n FULLY SCOPED STYLES \u2013 ONLY AFFECTS .sme-content-strategy\n Does NOT influence any other part of the website.\n Brand: #03c4a1 (primary) \/ #07172d (secondary)\n NO H1 \u2013 article starts with H2 as requested\n H2, H3: Inter 500 medium sans\n Body: Inter 300\u2013400, 16px\n Responsive, clean, self-contained.\n ------------------------------------------------------------------ *\/\n .sme-content-strategy {\n all: initial; \/* resets all properties \u2013 no inheritance from outer site *\/\n display: block;\n max-width: 880px;\n margin: 0 auto;\n padding: 2.2rem 1.8rem;\n background: white;\n color: #1e2b3c;\n font-family: 'Inter', sans-serif;\n font-size: 16px;\n font-weight: 300;\n line-height: 1.7;\n -webkit-font-smoothing: antialiased;\n box-sizing: border-box;\n }\n\n \/* ensure all children are reset & border-box *\/\n .sme-content-strategy *,\n .sme-content-strategy *::before,\n .sme-content-strategy *::after {\n box-sizing: border-box;\n margin: 0;\n padding: 0;\n border: 0;\n font-size: 100%;\n vertical-align: baseline;\n }\n\n \/* ------ TYPOGRAPHY \u2013 BRAND EXACT with proper SEO hierarchy ------\n NO H1 \u2013 per request, article uses H2 as highest level\n *\/\n .sme-content-strategy h2 {\n font-family: 'Inter', sans-serif;\n font-weight: 500;\n font-size: 1.9rem;\n line-height: 1.3;\n color: #07172d;\n margin-top: 2.4rem;\n margin-bottom: 0.8rem;\n letter-spacing: -0.01em;\n border-left: 6px solid #03c4a1;\n padding-left: 1.1rem;\n }\n\n .sme-content-strategy h3 {\n font-family: 'Inter', sans-serif;\n font-weight: 500;\n font-size: 1.6rem;\n line-height: 1.4;\n color: #07172d;\n margin-top: 1.8rem;\n margin-bottom: 0.6rem;\n letter-spacing: -0.01em;\n border-left: 4px solid #03c4a1;\n padding-left: 0.9rem;\n }\n\n .sme-content-strategy p {\n font-family: 'Inter', sans-serif;\n font-weight: 300;\n font-size: 16px;\n line-height: 1.7;\n margin-bottom: 1.5rem;\n color: #253341;\n }\n\n \/* stronger weight for emphasis \u2013 but still Inter *\/\n .sme-content-strategy strong,\n .sme-content-strategy b {\n font-weight: 500;\n color: #07172d;\n }\n\n \/* brand accent \u2013 primary teal used on company names, highlights *\/\n .sme-content-strategy .brand-accent {\n color: #03c4a1;\n font-weight: 500;\n }\n\n \/* company name \u2013 consistently linked with inbound URL *\/\n .sme-content-strategy .company {\n font-weight: 500;\n color: #03c4a1;\n letter-spacing: -0.2px;\n border-bottom: 1px solid rgba(3, 196, 161, 0.25);\n text-decoration: none;\n transition: border-bottom 0.15s ease, color 0.15s;\n }\n .sme-content-strategy .company:hover {\n border-bottom: 1px solid #029a7e;\n color: #029a7e;\n }\n\n \/* inline links \u2013 primary teal, subtle border \u2013 applied to all outbound\/inbound *\/\n .sme-content-strategy a {\n color: #03c4a1;\n text-decoration: none;\n font-weight: 400;\n border-bottom: 1px solid rgba(3, 196, 161, 0.25);\n transition: border-bottom 0.15s ease, color 0.15s;\n }\n\n .sme-content-strategy a:hover {\n color: #029a7e;\n border-bottom: 1px solid #029a7e;\n }\n\n \/* lists \u2013 16px Inter 300 *\/\n .sme-content-strategy ul,\n .sme-content-strategy ol {\n font-family: 'Inter', sans-serif;\n font-weight: 300;\n font-size: 16px;\n line-height: 1.7;\n margin-bottom: 1.8rem;\n margin-left: 1.3rem;\n color: #253341;\n }\n\n .sme-content-strategy li {\n margin-bottom: 0.45rem;\n font-weight: 300;\n }\n\n .sme-content-strategy li strong {\n font-weight: 500;\n color: #07172d;\n }\n\n \/* intro styling \u2013 subtle left accent for the first paragraph *\/\n .sme-content-strategy .intro-para {\n font-size: 1.125rem;\n font-weight: 300;\n border-left: 3px solid #03c4a1;\n padding-left: 1.4rem;\n margin-bottom: 2rem;\n color: #1e2b3a;\n }\n\n \/* highlight box \u2013 for research\/stat callouts *\/\n .sme-content-strategy .insight-callout {\n background: #f4fcfb;\n padding: 1.2rem 1.6rem;\n border-radius: 16px;\n border-left: 6px solid #03c4a1;\n margin: 1.8rem 0;\n font-weight: 300;\n color: #1a2c3b;\n }\n\n \/* inline pill for tools\/research orgs *\/\n .sme-content-strategy .pill {\n background: #ecf9f5;\n padding: 0.2rem 1rem;\n border-radius: 30px;\n font-size: 0.85rem;\n font-weight: 400;\n color: #035e4c;\n display: inline-block;\n margin: 0.1rem 0.2rem;\n border: 1px solid #b3e6db;\n }\n\n \/* meta line \u2013 reading time \/ subtle *\/\n .sme-content-strategy .post-meta {\n font-size: 0.8rem;\n font-weight: 300;\n color: #5f7282;\n margin-top: 0.4rem;\n margin-bottom: 2rem;\n text-transform: uppercase;\n letter-spacing: 0.6px;\n border-bottom: 1px solid #e6edf2;\n padding-bottom: 1rem;\n }\n\n \/* section divider \u2013 brand gradient *\/\n .sme-content-strategy hr {\n margin: 2.6rem 0;\n border: 0;\n height: 2px;\n background: linear-gradient(90deg, #03c4a1 40%, rgba(3,196,161,0.1) 100%);\n width: 100%;\n }\n\n \/* responsive scaling *\/\n @media (max-width: 600px) {\n .sme-content-strategy {\n padding: 1.6rem 1.2rem;\n }\n .sme-content-strategy h2 {\n font-size: 1.7rem;\n }\n .sme-content-strategy h3 {\n font-size: 1.4rem;\n }\n }\n\n \/* conclusion \/ highlight box *\/\n .sme-content-strategy .conclusion-box {\n background: #f2f7fa;\n padding: 1.5rem 1.8rem;\n border-radius: 20px;\n border-bottom: 4px solid #03c4a1;\n font-weight: 400;\n color: #0f293f;\n margin-top: 1rem;\n }\n\n \/* trust badges for SMEs section *\/\n .sme-content-strategy .trust-badge {\n display: inline-block;\n background: #f0fdf9;\n color: #035e4c;\n font-weight: 400;\n font-size: 0.9rem;\n padding: 0.2rem 0.8rem;\n border-radius: 20px;\n border-left: 3px solid #03c4a1;\n margin-right: 0.3rem;\n }\n <\/style>\n<\/head>\n<body>\n <!-- FULLY SCOPED BLOG POST \u2013 zero impact on outer site styles -->\n <article class=\"sme-content-strategy\">\n \n <!-- NO H1 \u2013 article starts with meta and H2 as requested -->\n <div class=\"post-meta\">\n <span>\ud83d\udcd8 SME growth \u00b7 6 min read<\/span>\n <\/div>\n\n <!-- FIRST H2 \u2013 Introduction (no H1 used) -->\n <h2>Introduction: Building a Results-Driven Content Strategy for SMEs on a Budget<\/h2>\n\n <p class=\"intro-para\">In an increasingly competitive digital landscape, a content strategy for SMEs on a budget has become one of the most powerful tools for sustainable growth. Small and medium-sized enterprises must compete for attention, trust, and visibility\u2014often against organizations with significantly larger marketing budgets. We believe that strategic, well-structured content bridges this gap effectively.<\/p>\n\n <p>Rather than relying heavily on paid advertising, SMEs that invest in intentional content benefit from long-term discoverability, stronger brand authority, and consistent customer engagement. According to <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" target=\"_blank\" rel=\"noopener\">Google\u2019s Search Central guidelines<\/a>, high-quality, helpful content remains the most reliable driver of organic visibility.<\/p>\n\n <p>At <a href=\"https:\/\/savvyscopemedia.co.ke\/\" class=\"company\" target=\"_blank\" rel=\"noopener\">Savvyscope Media Solutions<\/a>, we help SMEs transform limited resources into high-performing content ecosystems that generate measurable impact.<\/p>\n\n <!-- H2 -->\n <h2>Why a Content Strategy for SMEs on a Budget Delivers Long-Term Value<\/h2>\n <p>A well-executed content strategy for SMEs on a budget enables businesses to grow without escalating costs. Content compounds over time, unlike paid ads that stop delivering once budgets run out. Each blog post, guide, or case study becomes a long-term digital asset.<\/p>\n \n <div class=\"insight-callout\">\n <span style=\"font-weight: 500; color: #07172d;\"><a href=\"https:\/\/contentmarketinginstitute.com\/research\" target=\"_blank\" rel=\"noopener\">Content Marketing Institute<\/a><\/span> research shows that consistent, audience-focused content significantly improves brand trust and lead generation for smaller organizations.\n <\/div>\n \n <p>By prioritizing relevance, clarity, and usefulness, SMEs position themselves as credible industry voices while controlling marketing spend.<\/p>\n\n <!-- H2 -->\n <h2>Aligning Business Objectives with Content Planning<\/h2>\n <p>Before creating content, we align strategy with business goals. A successful content strategy for SMEs on a budget begins with clarity:<\/p>\n <ul>\n <li>Brand awareness and authority building<\/li>\n <li>Lead generation and nurturing<\/li>\n <li>Customer education and retention<\/li>\n <\/ul>\n <p>When content supports defined outcomes, every piece serves a purpose. This alignment reduces waste and ensures return on effort.<\/p>\n\n <!-- H2 -->\n <h2>Audience Research as the Foundation of Cost-Effective Content<\/h2>\n \n <!-- H3 - properly nested -->\n <h3>Content Strategy for SMEs on a Budget Starts with Audience Understanding<\/h3>\n <p>Audience insight minimizes trial and error. We analyze customer pain points, search behavior, and engagement patterns to guide content creation. Tools and methodologies recommended by <a href=\"https:\/\/www.hubspot.com\/loop-marketing?hubs_content=blog.hubspot.com\/404&hubs_content-cta=nav-resources-loopmarketing&hubs_post=blog.hubspot.com\/404&hubs_post-cta=nav-resources-loopmarketing&url=\/marketing\/content-marketing-statistics&_gl=1*1ohuwx0*_gcl_au*MTYxNjg5MTg1MC4xNzcwMDQ5OTE4*FPAU*MTYxNjg5MTg1MC4xNzcwMDQ5OTE4*_ga*MTcyNzMyMTU4NS4xNzcwMDQ5OTE5*_ga_LXTM6CQ0XK*czE3NzAzODEzMjYkbzMkZzAkdDE3NzAzODEzMjYkajYwJGwwJGgw\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> emphasize buyer personas as a critical foundation for effective content marketing.<\/p>\n <p>By speaking directly to real needs, SMEs achieve higher engagement without increased production costs.<\/p>\n\n <!-- H2 -->\n <h2>SEO-Led Planning for Maximum Organic Reach<\/h2>\n \n <h3>Search Visibility Strengthens a Content Strategy for SMEs on a Budget<\/h3>\n <p>Search engine optimization is central to sustainable content performance. A content strategy for SMEs on a budget integrates keyword research, search intent, and structured content architecture.<\/p>\n \n <div class=\"insight-callout\">\n <span style=\"font-weight: 500; color: #07172d;\"><a href=\"https:\/\/moz.com\/learn\/seo\" target=\"_blank\" rel=\"noopener\">Moz<\/a><\/span> confirms that content optimized for search intent significantly outperforms keyword-stuffed alternatives.\n <\/div>\n \n <p>We focus on achievable keywords, semantic relevance, and internal linking to improve rankings while maintaining readability and authority.<\/p>\n\n <!-- H2 -->\n <h2>Creating High-Impact Content with Limited Resources<\/h2>\n \n <h3>Quality-Focused Content Strategy for SMEs on a Budget<\/h3>\n <p>Instead of producing high volumes of low-impact content, we emphasize depth, clarity, and usefulness. Long-form guides, thought leadership articles, and evergreen resources consistently outperform short, generic posts.<\/p>\n \n <div class=\"insight-callout\">\n <span style=\"font-weight: 500; color: #07172d;\"><a href=\"https:\/\/ahrefs.com\/blog\/long-form-content\/\" target=\"_blank\" rel=\"noopener\">Ahrefs<\/a><\/span> notes that comprehensive content earns more backlinks and organic traffic over time\u2014<strong>when the length is earned, not forced<\/strong>.\n <\/div>\n \n <p>By prioritizing fewer, stronger assets, SMEs maximize ROI while maintaining quality standards.<\/p>\n\n <!-- H2 -->\n <h2>Choosing Content Formats That Drive Business Outcomes<\/h2>\n <p>A smart content strategy for SMEs on a budget uses formats strategically:<\/p>\n <ul>\n <li><strong>Blog articles<\/strong> for search visibility<\/li>\n <li><strong>Case studies<\/strong> for credibility and conversions<\/li>\n <li><strong>Visual content<\/strong> for engagement and shareability<\/li>\n <li><strong>Email newsletters<\/strong> for retention and trust<\/li>\n <\/ul>\n <p>Each format supports a specific stage of the buyer journey, ensuring alignment with growth goals.<\/p>\n\n <!-- H2 -->\n <h2>Consistency Without Burnout<\/h2>\n \n <h3>Sustainable Publishing in a Content Strategy for SMEs on a Budget<\/h3>\n <p>Consistency builds trust, but sustainability ensures longevity. We help SMEs design realistic content calendars that align with internal capacity.<\/p>\n <p>Best practices from <span class=\"pill\">CoSchedule<\/span> highlight that planned, consistent publishing improves engagement and brand reliability. Through batching and repurposing, one core asset fuels multiple channels efficiently.<\/p>\n\n <!-- H2 -->\n <h2>Measuring Performance and Optimizing Content<\/h2>\n \n <h3>Data-Driven Content Strategy for SMEs on a Budget<\/h3>\n <p>Performance tracking transforms content from guesswork into a growth system. We measure organic traffic, engagement rates, and conversion metrics to guide optimization.<\/p>\n \n <div class=\"insight-callout\">\n <span style=\"font-weight: 500; color: #07172d;\"><a href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/a361786754p497148761\/reports\/intelligenthome\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a><\/span> insights enable SMEs to refine strategy without additional costs.\n <\/div>\n \n <p>Continuous improvement ensures content remains relevant, competitive, and results-focused.<\/p>\n\n <!-- H2 -->\n <h2>How Savvyscope Media Solutions Supports SMEs<\/h2>\n <p>At <a href=\"https:\/\/savvyscopemedia.co.ke\/\" class=\"company\" target=\"_blank\" rel=\"noopener\">Savvyscope Media Solutions<\/a>, we design and implement scalable content systems tailored for SMEs. Our expertise spans strategic planning, SEO-driven content creation, storytelling, and performance optimization.<\/p>\n <p>We understand that SMEs require clarity, efficiency, and measurable impact. Therefore, we deliver content strategies that balance creativity with commercial outcomes\u2014without inflating budgets.<\/p>\n\n <!-- H2 -->\n <h2>Why SMEs Trust Savvyscope Media Solutions<\/h2>\n <ul>\n <li><span class=\"trust-badge\">\u2713<\/span> Strategy-first content development<\/li>\n <li><span class=\"trust-badge\">\u2713<\/span> SEO-aligned storytelling and structure<\/li>\n <li><span class=\"trust-badge\">\u2713<\/span> Budget-conscious execution<\/li>\n <li><span class=\"trust-badge\">\u2713<\/span> Long-term growth focus<\/li>\n <li><span class=\"trust-badge\">\u2713<\/span> Proven experience across industries<\/li>\n <\/ul>\n <p>Our approach positions SMEs to compete confidently in digital spaces dominated by larger brands.<\/p>\n\n <!-- H2 -->\n <h2>Making Content a Strategic Asset<\/h2>\n <p>A focused content strategy for SMEs on a budget empowers businesses to build authority, attract qualified audiences, and drive sustainable growth. With the right structure and execution, content becomes a long-term competitive advantage rather than a recurring expense.<\/p>\n \n <div class=\"conclusion-box\">\n <p style=\"margin-bottom: 0; font-weight: 400;\">At <a href=\"https:\/\/savvyscopemedia.co.ke\/\" class=\"company\" target=\"_blank\" rel=\"noopener\">Savvyscope Media Solutions<\/a>, we turn strategic content into measurable business impact\u2014efficiently, consistently, and sustainably.<\/p>\n <\/div>\n\n <!-- brand seal \/ footer with inbound link -->\n <div style=\"margin-top: 2.8rem; font-size: 0.8rem; color: #5e737f; border-top: 1px solid #deecf0; padding-top: 1.2rem; text-align: center; font-weight: 300;\">\n <span><a href=\"https:\/\/savvyscopemedia.co.ke\/\" style=\"color: #5e737f; border-bottom: 1px solid rgba(94,115,127,0.2); text-decoration: none;\">Savvyscope Media Solutions<\/a> \u2014 strategy that scales, content that performs<\/span>\n <\/div>\n\n <\/article>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A strong content strategy for SMEs on a budget enables small and medium-sized businesses to build visibility, authority, and consistent growth without excessive marketing spend. This article explores practical, cost-effective approaches to content planning, SEO-driven execution, and performance optimization, while highlighting how Savvyscope Media Solutions helps SMEs turn limited resources into high-impact, results-driven digital content.<\/p>\n","protected":false},"author":1,"featured_media":617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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